Youth Participation Academy
ActNow.bg is the national platform for the “Youth Participation” project, powered by the Youth Association for Peace and Development of the Balkans (МСМРБ) in partnership with the National Youth Forum. Its mission: unite young leaders, experts, and institutions nationwide to craft strategies and raise youth engagement in Bulgaria. It’s under Erasmus+ and taking place in Yambol mid‑June 2025
Task
Visual identity lacked presence: The current site design (by VBrand) relies on generic WordPress themes—there’s no cohesive logo or brand personality. Inconsistent branding across web and social media reduces trust and recognition. Poor visual storytelling: With plenty of compelling content (sessions, posts, debates), the site doesn’t use visual hierarchy, iconography, or brand marks to guide and engage users.
Aligns with the ideals of democratic participation and youth empowerment,
Strengthens recognition across digital and print touchpoints,
Enhances engagement with clear visual cues.
Wordmark + Symbol combo: “ActNow” in bold, modern sans-serif; integrated with a dynamic speech-bubble/checkmark symbol representing action, voice, and approval.
Tagline option: “Youth Participation BG” positioned under main mark.
Colors:
- Blue (#00529B) for trust and civic values,
- Energetic orange (#FF8C00) to symbolize youth, creativity, and optimism.
Results & User Impact
Increased brand clarity helps users immediately identify official pages/resources.
Consistent visual cues (icons, colors) guide users to program details, guides, news quickly.
Stronger trust and engagement: A professional design look builds confidence among youth and institutional partners.
